Augmented Reality (AR)

AR, or Augmented Reality, is a technology that adds digital images and information on top of what you see in the real world. You can use devices like smartphones, tablets, or special glasses to see these added images.

Unlike virtual reality, which puts you in a completely made-up world, AR adds things to the real world you are already in.

For example, AR can show you directions right on your car’s windshield or let you play a game that appears on your living room floor.

Imagine AR as a digital layer that transforms your environment into an interactive space. For another example, when exploring a museum, AR can bring historical artifacts to life, showing 3D animations of how these objects were used centuries ago.

In retail, AR allows you to visualize products in your home before making a purchase. This immersive technology bridges the gap between the digital and physical worlds and enhances how we interact with and understand our surroundings.