Egosurfer

Egosurfer is the act of searching for and monitoring mentions of oneself or one’s brand on the internet. It involves using search engines and social media platforms to track references, comments, or discussions related to one’s online identity. Egosurfing can help individuals and businesses manage their online reputation and respond to feedback or criticism effectively.

Think of Egosurfing as a digital self-check. Just as you might glance in a mirror to assess your appearance, Egosurfing allows individuals to monitor and manage their online presence, ensuring it aligns with their desired image.