End User

An end user is the ultimate consumer or user of a product, service, or technology. In the context of software development, an end user is the individual or group who interacts directly with a software application or system to perform tasks or achieve objectives. Understanding the needs and preferences of end users is essential for designing user-friendly interfaces and delivering solutions that meet their requirements.

Imagine an end user as the digital participant. They actively engage with technology to achieve desired outcomes, shaping their experiences and interactions with digital products and services.