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The Incognito Cloak: When and How to Use Private Browsing Modes (and What They DON’T Do)

Picture this: You are on the shared family computer, trying to look up a surprise anniversary gift for your spouse. Or maybe you’re trying to figure out why your left knee makes a noise resembling a rusty gate every time you stand up. You’d really rather not have targeted ads for velvet Elvis paintings or joint supplements following you around the internet for the next six months. So, you click “New Incognito Window.” The screen…

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