You’d think playing a simple word game on your phone would be, well, simple. But before you can unscramble a single letter, a video starts blaring about a different game you never asked for. Then a little countdown clock appears, ticking away like a kitchen timer with a grudge. Then a pop-up wants to know if you’d like to upgrade to “Premium Gold Plus.” Most of us grumble, find the tiny X, and get on…